About

What is Maidenfolk all about?

Maidenfolk is a daily dose of self care inspiration to unlock the best you. We teach women how to care for themselves like they’ve always deserved and we support them in making self care rituals that last.

Our holistic approach combines techniques rooted in neuroplasticity, cognitive-behavioral therapy, positive psychology, and mindfulness-based stress reduction to help reduce anxiety and stress, boost creativity, and help women become their best selves.

The Maidenfolk mission

We’re on a mission to help women:

  • Improve their self compassion and cultivate positive self-talk
  • Prioritize their wellbeing and mind-body-spirit connection
  • Practice mindfulness and gratitude
  • Set healthy boundaries and form healthy relationships
  • And more…

Why women?

Women still carry the burden of unpaid caregiving. During 2020 alone, more than 65 million women provided unpaid care in the form of child care, family care and eldercare, and the majority of these women did so while holding full- or part-time jobs. (1) Nearly 35 million of these women (that’s about half!) are also mothers of children under the age of 18. Seventy-two percent of these mothers are also in the labor force. (2)

Today, women still largely play the role of primary caregiver to their immediate and extended families. As evidenced by the gap in pay equity amongst many other ways, the lack of adequate support for family caregiving has paid a toll on both womens’ jobs and mental health.

This is where Maidenfolk comes in. We’re here to help women get the self care they need and deserve.

References:

  1. AARP and the National Alliance for Caregiving. (2020, May). Caregiving in the U.S. 2020 Report. Retrieved 4 May 2021, from https://www.aarp.org/content/dam/aarp/ppi/2020/05/full-report-caregiving-in-the-united-states.doi.10.26419-2Fppi.00103.001.pdf; U.S. Census Bureau. (2020, December). Current Population Survey Annual Social and Economic Supplement: Table A.3 Parents With Coresident Children Under 18, by Living Arrangement, Sex, and Selected Characteristics. Retrieved 4 May 2021, from https://www.census.gov/data/tables/2020/demo/families/cps-2020.html. Figure calculated by adding the Census Bureau estimate of mothers of children under the age of 18 and the AARP/NAC estimate for the number of female caregivers.
  2. U.S. Census Bureau. (2020, December). Current Population Survey Annual Social and Economic Supplement: Table A.3 Parents With Coresident Children Under 18, by Living Arrangement, Sex, and Selected Characteristics. Retrieved 4 May 2021, from https://www.census.gov/data/tables/2020/demo/families/cps-2020.html.
  3. Women Carried the Burden of Unpaid Caregiving in 2020. (2021, May). National Partnership for Women and Families. https://www.nationalpartnership.org/our-work/resources/economic-justice/women-carried-the-burden-of-unpaid-caregiving-in-2020.pdf